Our starting point
Most people see a monthly electricity bill but cannot connect it to individual appliances, habits, or purchase decisions. PowerCost Lab begins with free, global-first calculators and original decision guides funded by clearly separated display advertising.
Our long-term thesis
Useful calculators create the audience and initial advertising business. Underneath them, a privacy-safe Energy Cost Graph can gradually connect appliance models, rated consumption, observed consumption, climate, tariffs, usage patterns, and verified savings outcomes.
Neutrality matters
We intend to distinguish editorial calculations from advertising and commercial relationships. Future affiliate or referral revenue should never silently change a formula, suppress a cheaper option, or convert an estimate into a claim.
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